Velocity | Brand Identity
Velocity is getting the correct balance, always on the edge of slipping. Representing the balance between college, home/ social life and our graduates futures. As graduates in these fields, you must remain confident in your work. Velocity challenges our thoughts, and a bright future for the students as shown with colour and visuals.
Velocity’s brand represented the three different departments of the TUS Grad Showcase ‘23 —Design, Animation and Music. The brand’s purpose was to show the balance students have to deal with every day in their college life and also outside their creative dimension. Velocity is bold, colourful and adventurous. The brand’s tone of voice speaks with the creative departments in mind, and be easy for the audience to understand visually.
(WINNER)